The Role of a Real Estate Agent in Pricing

• Provide you with a comparative market analysis (CMA), a comparison of the prices of recently sold homes that are similar in terms of location, style, and amenities. A CMAis performed by comparing previously sold homes in the area, and currently active homes to know your competition.
• There is no “exact price” for real estate
• We don’t tell you what we think your home is “worth”.
• The market determines value…together we determine the price.
• You determine the price based on the factors you control:
      – Marketing time
      – Financing alternatives provided
      – Condition
      – Exposure method
• Keep in touch with market trends and keep up to date with market activity of comparable homes.
• Estimate your net proceeds.
• Help to determine offering incentives.

An agent has NO control over the market, only the marketing plan. Never select an agent based on